Why You Need Promotions

We love digital promotions. And if you don’t already, you will soon. From sweepstakes to user-generated contests and instant wins, nothing excites your potential customers like the chance to win a prize. Here are some stats why you need promotions in your marketing mix:

Marketers Find Promotions Effective

Two-thirds of marketing professionals felt that digital and social media promotions are an important part of their marketing mix. (Capita survey, 2011)

Promotions Help Gain Followers

  • Companies who run social media promotions have 2x the followers of those who don't. (Forrester)
  • Promotions are the primary reason that consumers follow brands (Razorfish)
  • A Facebook like is worth $1.34 (eventbrite.com/validated by Capita survey, 2011)
  • A Twitter follow is worth $.87 (eventbrite.com/validated by Capita survey, 2011)

Promotions Ignite Sharing

  • A Facebook share is worth $2.52 (eventbrite.com/validated by Capita survey, 2011)
  • A recommendation from a friend is 5.5x more likely to make your company a sale than an advertisement is (socialnomics.net)

Promotions Increase Opt-Ins

Marketers report that it only takes 10 promotion plays or less to generate an opt-in (Capita Survey). Opt-in data is typically more accurate with promotions since consumers know they may need to be contacted for a prize.

Promotions Engage Online Audiences

50% of online users like to enter promotions at least once a month (Forrester)

Rapid Impact Benefits