Complete Promotion Services We Are Here To Build Your Success
We Are Here To Build Your Success
support services as you require.
Media Bying and Support
Project/ Production Management
Hosting Services/ Maintenence/ Support Services
Promotion Help and Support
WE ARE DIGITAL PROMOTION EXPERTS
HARRY & DAVID®
HARRY & DAVID®
Capita developed a sweepstakes microsite for Harry & David using Rapid Impact. The promotion allowed participants to enter the sweepstakes daily to win great prizes, such as a trip to Rogue Valley.
EXTRA ENTRIES FOR SHARING
To ignite viral sharing, the promotion allowed participants to earn extra sweepstakes entries by sharing with Facebook friends. The application used Facebook Connect to allow participants to login to their Facebook account directly from the microsite, access their list of friends, write a custom share message and then select specific receipents.
Rapid Impact automated functionality for promotion mechanics, such as:
- Promotion Eligibility: including age and state of residence
- Play Frequency: The ability to limit play frequency for returning visitors by email address.
- Automated Emails: such as registration confirmation
RESULTS FOR A ONE-MONTH PROMOTION
- 78,797 total plays
- 14,614 total registrants
- 6,219 shares with friends
- Average play per registrant: 5
- Promotion ROI: $0.66 per registrant, $0.12 per play, $1.54 per share
KRAFT OSCAR MAYER®
KRAFT OSCAR MAYER®
Oscar Mayer® partnered with American Idol® for the Sing the Jingle promotion, which invited contestants to sing their rendition of the Oscar Mayer Wiener jingle or the Spanish version of the hot dog jingle. Contestants could submit their entries online or at "Wienermobile" events for the chance to win a trip to the American Idol finale.
- Developed multilingual website, including secure registration and login process, online instant win system and mobile voting component.
- Created online judging tool for judges to access the videos from a secure extranet and rate each video based on a certain set of criteria.
- Managed video submissions of tens of thousands contestants and digitized videos submitted at "Wienermobile" events.
- Over 30,000 video submissions.
- To increase participation, the campaign offered instant win prizes when web visitors voted on their favorite 12 finalist. Over 300,000 participants voted by the campaign's end.
- The promotion also encouraged product sales by requiring the entry of a UPC code from a specialty marked Oscar Mayer meat product to participate in the Instant Win Game.
Capita developed an instant win promotion for Barbie, which prompted participants for a code from an on-toy purchase to play. Capita developed the promotion, using the Promo Builder platform to power the instant win functionality, prize awarding, eligibility, registration, email messaging and more. Capita's team also developed the interactive flash website to sparkle and animate and users navigated through different pages.
- Capita embedded the glam game functionality into the website.
- Capita developed the flash animation for the site.
- Capita's team developed the site to be COPA and CARU compliant since the promotion targeted 6-12 year olds.
- Nearly 50,000 promotion registrants
- 67,299 entered codes/game plays
BREYERS® ICE CREAM
BREYERS® ICE CREAM
Capita created an online (Boggle like) word game, to be deployed in rich media banner ads and to the Breyers website.
After a selected game vendor fell through, Breyers had a hard deadline since they had already purchased media buys. They turned to Capita to deliver full-game functionality in an extremely limited timeframe. Capita had just over one week to create 3 versions of the rich media ads, which included the light version of the game. Capita then developed in full-scale version of the game for the Breyers website in just 3 weeks.
Capita was provided with creative assets in PSD format, along with detailed specifications for the banner ads, the light and full versions of the game. Capita then created the banner ads and built the game functionality in Flash CS5 and ActionScript 3. The game required coding and integration with game logic. It also featured a countdown timer, word tracker, score tracker and word list integration. Capita developed different animations and sounds that played as users interacted with the promotion.
Use Rapid Impact To Create Your Promotion
Rapid Impact not only builds promotions but also automates and manages the operations for:
Automated Winner & alternate selection and notification. Capture & export CRM data. Customer activity logs help resolve issues. Enterprise level security. Enterprise level control /security.
Automated builder, monitor & measure effectiveness of the promotion. Flexible integrated with design.
Dashboard, work flow, budgeting, planning, measurement. Reduce iterations, improve reviews & communications, task alerts
Automatically generates legal rules, sends to reviewing attorney, uses your existing or generate new rules, works with Microsoft Word
DYNAMIC GRAPHIC DESIGN
Integrated creative and backend functional objects. Increased design flexibility with back end.
Integrates selection, purchase and fulfillment, prize management
Digital Promotions Simultaneously launch on Web, Social and Mobile!
Rapid Impact makes it easy to build, launch, measure and monetize a sweepstakes with as much creativity as you can think of. It automates the operations, provides legal rules and captures registration /CRM data so you can monetize your promotion.
Loyalty programs create interaction, encourage loyal buying behavior and stimulate long term interest. We make it easy to earn, track and redeem reward points to encourage allegiance to your brand.
Photo, Essay and Video Contests provide great motivation for consumer interaction. Rapid Impact makes it easy to create user-generated contests with configurable criteria for entries, contest phases, winner selection, moderating and judging as well as automated legal rules and administrative capabilities.
QUIZ / TRIVIA / SURVEY
An engaging user experience is great method to gain more meaningful brand interaction and longer times spent on site. Rapid Impact is configurable to create quizzes and trivia games that can educate as well as create social buzz about your brand.
Instant Wins provide the chance for instant gratification, making them a great tool to create user interaction. Rapid Impacts instant win capability can accommodate a variety of entry options from a simple reveal to complex interactive games.
B TO B PROMOTIONS
Want to incentivize your distributors to sell more of your product lines? Run a promotion that provides the motivation to focus their attention on your products. We’ll show you how Rapid Impact can impact your sales!
What Digital Promotions Can Do For You Nothing excites a potential customer like a chance to win a prize!
Contact Us Contact or visit us today and learn how you can build a promotion with Rapid Impact!
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